Vision - Mission

Vision and Mission

*VISION*
AnTháiCafé aims is to be one leading economic corporations in Viet Nam and areas in the field of producing and distributing coffee. Through sustainable development strategy based on 5 core competitive advantage: Closed business production process. Distribution system, retail directly to the customers. Strong brand chain, friendly and orient to community. Management system and unique corporate culture. To be a leading corporation in technological innovation investment in order to bring the highest value for shareholders, employees and society.
*MISSION*
Supplying AnTháiCafé products with international quality, reasonable prices and variety in products to satisfy customer’s needs as well as contributing to change the appearance of Vietnamese coffee industry and develop the community. In every AnTháiCafé product is essence of cultural values and our pride. Our products contribute to glorify the Buon Ma Thuot coffee land.

*CORE VALUES* “To be become a new symbol of organic coffee, which develop in inevitable trend of society”

INTEGRITY	RESPECT	EQUAL
Integrity, loyal in all transactions.	Respect for self, respect for colleagues, respect for companies, respect for Partners and cooperate in respect.	Equal with staffs, customers, suppliers and related parties.

BUSINESS PHILOSOPHY
AnTháiCafé GOALS: Product’s Quality is the focus Customer benefits are the key Employee’s income is an responsibility Community sharing is obligation